Test Bank For Sociology in Modules 5th Edition Schaefer

Test Bank For Sociology in Modules 5th Edition Schaefer

Chapter 06 Mass Media and Social Media
1) Which of the following terms is used by sociologists to refer to print and electronic means of
communication that carry messages to widespread audiences?
A) transmitters
B) opinion leaders
C) mass media
D) narcotizers
Answer: C
Topic: Mass media
Learning Objective: Describe what mass media is and the various forms it takes.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Question Category: Definition
2) Magazines would be considered
A) transmitters.
B) opinion leaders.
C) mass media.
D) narcotizers.
Answer: C
Topic: Mass media
Learning Objective: Describe what mass media is and the various forms it takes.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Question Category: Information
3) Which of the following is true of mass media in the United States?
A) New technologies have changed people’s viewing and listening habits.
B) People do not spend a lot of time with the new forms of media.
C) Media consumers continue to prefer television, as opposed to portable devices.
D) New forms of media only provide information on celebrities.
Answer: A
Topic: Mass media
Learning Objective: Describe what mass media is and the various forms it takes.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Question Category: Information
4) Which sociological perspective would likely contend that the role of the mass media is to
provide socialization, enforce social norms through public events, and create social stability and
cohesion through collective experiences?
A) functionalist perspective
B) conflict perspective
C) interactionist perspective
D) feminist perspective
Answer: A
Topic: Mass media; Sociological perspectives
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Apply
Accessibility: Keyboard Navigation
Question Category: Application-Perspectives
5) Sociologist Robert Park studied
A) the history of radio broadcasting.
B) how newspapers helped immigrants to the U.S. adjust to their environments and taught them
the customs and opinions of people in their new home country.
C) the role the Internet played in the aftermath of the September 11, 2001, tragedy.
D) rock music as a social problem.
Answer: B
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Question Category: Sociologists
6) Which of the following would the functionalist perspective most likely view as creating the
greatest collective experience?
A) a college student studying quietly in the library
B) a person exercising in a public park
C) the terrorist attacks of September 11, 2001
D) police arresting a shoplifter
Answer: C
Topic: Mass media; Sociological perspectives
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Question Category: Information
7) A new sort of is emerging online: communities developing around common
interests or shared identities.
A) interactive niche
B) tribalism
C) online nest
D) identity cell
Answer: B
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Question Category: Information
8) Which of the following is considered one way the media reaffirm proper behavior in society?
A) newscasters discussing narcotic desensitizing
B) a daytime talk show discussion on homosexuality
C) movie and TV scenes showing criminals getting caught by authorities
D) movie and TV scenes depicting the rape of women
Answer: C
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Question Category: Information
9) Which of the following would have the greatest impact in terms of reaffirming social norms of
proper behavior?
A) watching a televised funeral procession
B) watching and listening to a Celine Dion video
C) watching and listening to a televised cable newscast
D) watching a televised execution of a mass murderer
Answer: D
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Question Category: Information
10) Which sociological perspective would be most likely to focus on the functions of the mass
media in conferring status on people, organizations, and public issues?
A) functionalist perspective
B) conflict perspective
C) interactionist perspective
D) feminist perspective
Answer: A
Topic: Mass media; Sociological perspectives
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Apply
Accessibility: Keyboard Navigation
Question Category: Application-Perspectives
11) People, organizations, and public issues appearing regularly on the covers of prominent
magazines is a method used to
A) confer status.
B) celebrate events.
C) provide fortune.
D) promote objectivity in reporting.
Answer: A
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Question Category: Information
12) The function of media advertising is to support the economy, provide information about
products, and underwrite media costs associated with
A) conferment of status.
B) promotion of consumption.
C) enforcement of social norms.
D) surveillance of the social environment.
Answer: B
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Question Category: Information
13) The widespread dissemination of compromising images that were meant to be shared only
among close friends is one aspect of the social phenomenon called
A) cyberbullying.
B) blackmail.
C) bribery.
D) cyberstalking.
Answer: A
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Question Category: Information
14) Media advertising contributes to a
A) consumer culture.
B) counter culture.
C) nonmaterial culture.
D) hierarchy culture.
Answer: A
Topic: Mass media
Learning Objective: Describe the functions of the mass media, according to the functionalist
view.
Bloom’s: Understand
Accessibility: Keyboard Navigation
Question Category: Information
15) Which of the following terms refers to the phenomenon whereby massive amounts of
coverage result in the audience becoming numb and failing to act on the information regardless
of how compellingly the issue was presented?
A) narcotizing dysfunction
B) surveillance function
C) gatekeeping
D) hyper-consumerism
Answer: A
Topic: Narcotizing dysfunction
Learning Objective: Explain narcotizing dysfunction, according to the functionalist view of the
mass media.
Bloom’s: Remember
Accessibility: Keyboard Navigation
Question Category: Definition